Artists and writers create to evoke emotion, stimulate thought, and provoke response. That is also Cite’s raison d’être. The logo represents Cite’s physical space, as well as a quotation mark – an indication of content worth repeating. I played with 2-D and 3-D forms to give Cite a dynamic, always current quality. I used provocative quotes on Cite’s touchpoints to entice people to come to the store and engage with art, culture, books, and people.
Winner, Applied Arts Student Award for Complete Design Program (November/December 2013 issue)
Finalist, GDC 2013 Salazar Awards