Goodwin Field

  • project:
    branding for a baseball stadium and a packaging solution for concession snacks
  • deliverables:
    logo, packaging, promotional give-away

In addition to logo development, the project called for creating a strategy to reduce packaging waste at baseball games. Nostalgic script from by-gone days inspired the logo. Fans can re-use their ‘Game Seasoned Nuts’ package game after game, or even store a prized baseball. Season ticket holders get the branded can holding their tickets, a coupon for nuts, and a baseball signed by the players.

Semi-Finalist, 2013 Adobe Design Achievement Awards

Finalist, GDC 2013 Salazar Awards

Featured on Designworklife, Lovely Package and The Dieline

student project

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