The brand character is fun and quirky, making the wine stand out from others. The logo is inspired by whining – with a roughed-up, irregular aesthetic. The packaging uses hand-written funny and ridiculous whines wrapped around it, acting as a texture from a distance, and amusing if ones reads them. The brand encourages people to participate and add their own funny whines on twitter, using the hashtag #grapewhines.
Semi-Finalist, 2013 Adobe Design Achievement Awards
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